Protect Land + Sea Certification
Products labeled with the “Protect Land + Sea” Certification Seal mean that the product has been laboratory‐tested using analytical‐forensic techniques to verify that the product is free of the chemicals that are on the “HEL LIST.”
The HEL LIST is a list of chemicals that are known pollutants in many different environments (freshwater streams, river, beaches, and ocean systems) or wildlife (e.g., corals, fish, birds, marine mammals, sea turtles). All of them pose a threat to Ecosystem Health.
Many of the chemicals on the HEL LIST are intentionally included into the formulation of a product, and are either listed or not‐listed in the ingredient‐labeling of the product. They may also contaminate a product by being added to an ingredient before the product manufacturer obtains the ingredient (e.g., parabens used as preservatives in glycerol, camphors in fragrances). No matter how the chemicals on the HEL LIST can get into a product, CERTIFIED products DO NOT CONTAIN any chemical on the HEL LIST.
The Protect Land + Sea Certification (PL+S) is different from other certification programs, such as Organic, Fairtrade, etc. These certifications ask the manufacturer to guarantee a product abides by its criteria.
PL+S Certified Products, on the other hand, are independently tested by Haeretics Environmental Laboratory (HEL) to ensure they DO NOT CONTAIN anything on the HEL LIST.
PL+S Product Certifications last for only two years. Why? New science is always being generated. PL+S is on the cutting edge of incorporating new scientific discoveries.
New chemicals are added to the HEL LIST at the beginning of every new Certification period. These are chemicals known to contaminate wildlife and pose a threat to their welfare. This means that companies have to re-certify their products to keep up with the science.
HEL is a non-profit, scientific organization whose mission is to conserve wildlife and ecosystems. For over 10 years, we have conducted rigorous scientific and environmental investigations. In the last year, we have had thousands of people from all over the world ask us how they could be involved in our effort to protect and restore ecosystems of the land and sea.
Informs the general public about marine pollution, especially from seemingly innocuous sources like personal-care products, like sunscreen and lotion, property maintenance products (washing your car or keeping your boat foulant-free), clothing, and plastic packaging.
Provides consumers and businesses with a means of identifying ecologically safer products that do not contribute to aquatic and marine pollution.
Encourages industry to develop safer-formulated products that reduce their contribution to pollution.